IFTTT, the web services automation startup backed by $8.5 million from NEA, Andreessen Horowitz, and others, is now available as a mobile app for iPhone. Like the web version of IFTTT, the app allows you to create and edit tasks (in IFTTT lingo, "recipes") that allow you to kick off actions based on other activities. For example, if it's raining, then text me, or save my Gmail attachments to Dropbox. But by its mobile nature, the new app can also now tap into iOS native applications like your iOS Contacts, Photos and Reminders.via TechCrunch http://techcrunch.com/2013/07/11/automation-startup-ifttts-new-iphone-app-is-beautiful-simple-but-still-limited/
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